It is no longer possible to ignore the fact that marketing has experienced a tremendous rate of evolution over the past decade. In the past the chief ways that you could expose your brand to the public was through the use of magazines, billboards, televisions and such media. However, now there is a new dawn that has arisen in the world of marketing and it has taken over by storm. This is digital marketing.
There are some experts in the field that can be quoted mentioning that digital marketing has surpassed the traditional way of marketing and rendered it obsolete. There are, however, others who are of the opinion that digital marketing is just but a fleeting sensation and soon its flavor will die never to rise again.Well, whoever is right between these two schools of thought is of little importance. The fact is that these two forms of marketing can co-exist in a harmonious fashion and work towards the expansion of your local brand giving you rewards like you have never seen before.
In as far as marketing is concerned, businesses must look beyond the binary method of thinking if they hold any hopes of staying relevant in the fast paced business world that we live in today. In order for these brands to stand out, they will need to make use of a mix of multiple marketing tactics and strategies in order to get the most from the potential of their marketing and advertising. Despite the fact that businesses have become more and more aware of the benefits of making use of both offline and
online marketing tactics, there are very few businesses that have taken the time to integrate both in order to reap the full potential of these two.
Your business brand always needs to be aware of the 4 C’s in order to get the most out of the ROI in their campaign. The C’s are as follows:·
Coherence: It is important that the two kinds of communication are connected in a logical manner·
Consistency: You should ensure that all the multiple messages are working towards supporting and reinforcing the goal, and not in any way contradictory.
Continuity: You should ensure that the communications have some sense of connectivity and are always consistent at all times.·
Complementary: You should ensure that there is some synergy in your marketing campaigns such that the sum of the individual parts should be greater than the whole.
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